Today’s banks must provide personalized cross-channel engagement to defend against new competitors and drive profit growth. There are five key pillars of trust that will improve customer engagement.
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Banking’s Most Important Currency: Customer Trust
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Mobile Loyalty Accelerates Ridership for Montreal Transit
Montreal’s public transport society entices young riders in their preferred channel, with a positive environmental message that resonates with the fickle customer group.
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Think Global, Act Local
Benchmark research: Customer experience around the world
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What’s Up with WhatsApp?
Nearly all business is global now, and there are best practices in customer experience happening in local markets that others can learn from.
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Telstra Reaffirms Commitment to Customers, Gains Subscribers
The 100-year-old Australian operator focuses on building customer advocacy as its strategy for the next 100 years.
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Keeping Up a World-Class Experience During Transformation
Inspirato scales its customer experience strategy and technology to optimize personal relationships.
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The Small World of Customer Experience
Six ways companies around the world can meet the demands of today’s global customer.
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Customer Lessons Learned from the Health Insurance Exchange Rollout
A look at what steps can be taken to smooth the ACA’s bumpy customer experience road.
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Real time marketing analytics: Customer data optimization best practices
Real-time marketing adds immediacy to relevant customer interactions, especially for telecom companies.
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Five opportunities for improved healthcare payer experience
The largest influx of new health insurance customers in decades creates enormous opportunities for healthcare payers
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Powering the Automotive Customer Experience
J.D. Power III, who pioneered customer satisfaction measurement in the automotive industry, looks ahead with his son J.D. Power IV to the factors that are shaping customer experience going forward.
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Loyalty on a Global Scale
Nandan Mer of MasterCard shares insight about how loyalty programs are evolving to meet the needs of issuers and consumers around the world.
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Five Steps to Big Data Dominance in Banking
Superior customer experiences and improved internal efficiencies require smart use of newly available Big Data.
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The Changing Face of Big Data and Analytics
Innovation exists everywhere, especially at the intersection of analytics and the customer experience.