Customer Experience (CX)

What is Customer Experience (CX)?

Customer Experience (CX) encompasses all interactions a customer has with a brand and may also refer to a customer's perception of a brand.

Today's businesses must understand and improve CX every time a customer interacts with its brand to thrive in a ever-increasing noisy marketplace.

At TTEC, CX is more than just another buzzword -- we live and breathe it.  All our services and contact center solutions revolve around improving CX (and employee experiences) because we know it's a crucial differentiator for our clients.

Additional TTEC Resources

• Scoring with Customer Experience Customization: Today’s customers expect the brands they do business with to go beyond providing great service.
• 2019 Customer Experience Calendar: Some customer experiences are great! Others don't go so well. To celebrate the good - and make light of the bad - we've created a downloadable 2019 calendar.
• Measuring the ROI of Customer Experience: Research details how executives connect the customer experience with business value.
• The Future of Customer Experience: Where do humans fit in an increasingly digital world?
• Destination: Customer Experience Excellence: A travel site elevates the quality of customer interactions by focusing on associate training and operations.