25 Cool CX Brands

Customer experience often gets a bad rap. Every week, there seems to be a new headline about another company failing to do the right thing by its customers.

But, what we don’t often hear about is the brands that are working hard to make things better for their customers. This eBook celebrates those customer experience innovations– both big and small.

Customer engagement stories include:

• Vanguard collaborating with customers to create financial plans
• Southwest Airlines offering unhappy customers 5,000 reward miles
• Rebecca Minkoff outfitting its dressing rooms with interactive mirrors