The challenge

Edina Realty, a subsidiary of HomeServices of America, a Berkshire Hathaway affiliate, is one of the nation's largest real estate companies. The organization needed assistance in its ongoing efforts to support more than 75 real estate offices and nearly 2,400 real estate agents licensed in Minnesota and western Wisconsin.

Our solution

Avtex, a TTEC Digital Company, helped Edina Realty create Emma, a digital real estate assistant. Lovingly named for Edina Realty's founder Emma Rovick, Emma streamlines communication, information access and data management. This allows the agent to focus on what matters most — building those all-important customer relationships and delivering superior service. Emma provides Edina Realty's agents with voice interactions, activity reminders, appointment management, information access and content delivery — all from mobile devices.

The results

Edina Realty is taking a phased approach with its rollout of Emma. Agents have been using the automated content for a year and several are currently testing and using subsequent phases to ensure a smooth user-experience. When complete, Emma will change the way Edina Realty's agents leverage the tools at their disposal. Prior to Emma, agents were often forced to access multiple platforms to find information or initiate communication with customers. With Emma, those platforms all work seamlessly to support the agents' daily activities.