Whether they identify as bleeding edge, leading edge, or fast follower, progressive organisations embrace innovation as a strategy, a well-reasoned plan to bolster their competitive position.
In the realm of sales optimisation, particularly the top of the funnel, we’ve got so many new ways to ignite interest, build awareness, credibility, and relevance that didn’t exist a short time ago. Innovation as a strategy encourages creativity and experiments with new tools like artificial intelligence (AI), rather than clinging to legacy practices and reacting to market changes.
It’s here that fast followers stand to gain the most to enhance sales, informed by the lessons of trailblasers and cost/risk avoidance of solutions that didn’t live up to their hype.
3 avenues to optimise sales
Through TTEC’s AI Center of CX Excellence, results from our top-performing clients, and numerous deployments, we’ve tested, measured, and validated three pathways to embolden your sales. Regardless of industry vertical — from home improvement to credit services to life sciences and beyond — the future of sales will be driven by three levers within reach of any company. Having kicked the tires and analysed tactics, we’ve prioritised those that have proven to reveal important market signals before they become evident to the masses. These approaches also identify deficiencies in your operation that can be shored up:
- AI for sales: Organisations leave money on the table when sellers, even our celebrated superstars, are left to respond to signals on their own. Today, AI unearths insights and intelligence that give sellers an edge — and today’s sellers are already comfortable using AI in their daily lives. AI is informed by TTEC’s proprietary, verticalised intent library that captures the top reasons customers engage for a deeper understanding of signals, on an industry-by-industry basis.
- Service to sales: With TTEC’s enlightened training and guidance from AI, sales associates masterfully steer service interactions into sales conversions. AI detects subtle spoken cues and interprets customer needs using speech analysis to suggest actions that close sales. Here’s how TTEC’s innovative Service-to-sales strategy doubled net revenue and improved CSAT for our telecommunications client.
- Low-cost options: Forward-thinking companies are leveraging nearshoring options to reduce customer acquisition costs whilst maintaining exceptional CX. As your revenue strategist partner, TTEC offers a wide range of service geographies with the specialised skills, languages, and time zones to match your needs.
Organisations are well-acquainted with the huge benefits of partnering with outside agencies for help with marketing, customer relationship management, accounting, and more. Partnering with a revenue strategist like TTEC, with deep experience and expertise in AI, is a natural extension of these proven successes.
Not sure where to start? That’s OK. The prospect of embarking on an innovation strategy to superpower sales can feel overwhelming until you get a handle on where you stand today — weaknesses to fortify and strengths to build on.
For more ideas about how a service-to-sales strategy pays dividends, check out our strategy guide, “Convert hidden sales potential into revenue growth.”
