April 1, 2010 Customer Strategist Marketing Decision Making in 2010 Research uncovers marketers’ difficulties in applying customer-focused principles.
April 1, 2010 Customer Strategist Public Sector and Government Customer Experience Improvements Build Customer Value Canada Post builds customer value by linking customer experience improvements to its strategic objectives.
September 1, 2009 Customer Strategist Retail Banking Customer Equity Management in Banking Measuring and managing banking with customer equity management and Return on Customer is the best way to increase a retail bank’s long-term customer value.
September 1, 2009 Customer Strategist Retail Banking Sainsbury’s Serves Up Fresh Customer Data Access to 100 percent of its loyalty program and POS data gives the grocery retailer and its CPG providers unique competitive insight.
September 1, 2009 Customer Strategist Deciphering Customer Data All-State Legal has an abundance of detailed customer information—and a comprehensive analysis strategy to manage it.
September 1, 2009 Blog Loyalty Program Strategy: 5 Best Practices to align with your Business Strategy Implement these five best practices to optimize your loyalty program strategy to better match your overall business strategy and to increase customer retention
April 1, 2009 Customer Strategist The Customer Rules Delivering a top-notch customer experience is more important than ever to companies’ continued success. Several recent studies show the link between customer experience and bottom-line performance.
