January 11, 2018 Customer Strategist Strategy Speaks Do You Like Scary Movies? Journey mapping from the bottom to the top, and vice versa, leads to interesting insights.
January 11, 2018 Customer Strategist Perspectives Automation Forges Clear Customer Journey Paths Scale up to better customer experiences with AI.
January 10, 2018 Customer Strategist The Evolution of Customer Journey Mapping Most companies think they understand all the ways customers and clients interact with their brands, but do they really?
April 18, 2017 Customer Strategist Retail Banking When Customer Centricity Becomes the Brand Customer experiences are at the heart of successful retail brands.
July 13, 2016 Customer Strategist Retail Banking What’s Next in Omnichannel Retail? Omnichannel retailers are experimenting with digital dressing rooms, endless aisles, and more as they move closer to u
July 13, 2016 Customer Strategist Strategy and Technology Tag Team on Customer Outcomes Teams work together to create the customer path of least resistance.
January 6, 2016 Blog Marketing Data Insights: Three Steps to better customer journey data Building a data process framework will help marketers more easily kick-start their data journeys and realize faster results.
October 12, 2015 Customer Strategist Don’t Stop at Journey Maps Technology exists to efficiently move toward the Holy Grail of customer relationships: one-to-one interactions.
October 9, 2015 Customer Strategist Customer Innovation Where You Least Expect It Understanding what matters most to customers can help companies to craft the types of experiences that unexpectedly surprise them and secure their loyalty.
