June 1, 2010 Customer Strategist Communications The Gains and Pains of Unexpected Rapid Growth Telecom provider Nedjma scored 2 million new customers in only six weeks. Here’s how the company intends to retain them.
April 1, 2010 Customer Strategist The Mathematics of Profitable Marketing Cabela’s uses predictive analytics to formulate a customer interaction strategy that maximizes the spending of each individual customer.
April 1, 2010 Customer Strategist A Fresh Look at Customer Value Gaining a true understanding of customer value may seem elusive. There are several ways to do so and take the necessary actions to increase it.
September 1, 2009 Customer Strategist Loyalty Is a Virtue and an Asset Understanding and tapping into customer loyalty can lead to significant long-term business benefits. For many companies, however, reaching this goal can be elusive.
September 1, 2009 Blog Loyalty Program Strategy: 5 Best Practices to align with your Business Strategy Implement these five best practices to optimize your loyalty program strategy to better match your overall business strategy and to increase customer retention
April 1, 2009 Customer Strategist Loyalty 101 Revisited In the rush to boost customer retention, some companies are rethinking their loyalty programs. Change can be good as long as organizations apply the fundamentals.
