The customer experience landscape is constantly evolving as technologies come and go, customer preferences change, and challenges and opportunities emerge. One constant of the industry is that it’s always changing.

But 2025 feels different. With new access to incredibly powerful analytics, insights, and AI-enhanced tools, brands have an opportunity to truly revolutionise how they think about and deliver CX.

In this strategy guide, get our top 5 CX trends for 2025 and learn:

• How brands can grow the value of their customer base
• How AI will redefine the CX workforce
• How data and insights will transform CX and EX