January 11, 2018 Customer Strategist Your Business Process Is Not the Customer’s Journey Forrester’s TJ Keitt shares customer journey mapping best practices.
January 11, 2018 Customer Strategist C-Suite Strategies Communications and Media Bringing Emotion to a B2B Brand Avnet CMO Kevin Sellers helps unify the brand around emotional connections with customers.
January 11, 2018 Customer Strategist In Depth Be Direct What it takes to succeed in the growing direct-to-consumer business model.
January 11, 2018 Customer Strategist Strategy Speaks Do You Like Scary Movies? Journey mapping from the bottom to the top, and vice versa, leads to interesting insights.