April 21, 2017 Customer Strategist Finding Strength in Weak Signals Measure new customer experience metrics for an agile world.
April 21, 2017 Customer Strategist Communications Let Them Talk Social collaboration among employees and customers shows that talk isn’t cheap.
April 21, 2017 Customer Strategist Social Responsibility as a Selling Point GoDaddy, AmEx, and PwC consider their social compass to be a differentiator for customers and employees.
April 21, 2017 Customer Strategist Retail Banking The Power of Storytelling Walgreens looks to influencers to help reach customers in effective and engaging ways via mobile.
April 19, 2017 Customer Strategist How Small Customer Gestures Speak Volumes About Your Brand Five ways to build value by making a genuine connection with customers.
April 19, 2017 Customer Strategist Microsoft Shifts Gears in an Experience Economy Microsoft U.S. CMO and General Manager Grad Conn explains how the company is evolving to keep up with customer demands.
April 19, 2017 Customer Strategist Say What? A surge in fake news and negative brand associations has companies taking a fresh look at content moderation strategies.
April 18, 2017 Customer Strategist Employees Make Your Brand Promise Count Organizations can learn a lot from Trader Joe’s and Southwest Airlines’ strategy for turning employees into brand ambassadors.
