Omnichannel Retail Playbook

The lines between digital and physical worlds are blurring – and customers are largely leading the movement. In fact, research shows that 85 percent of customers want retailers to do more to integrate their online and offline channels¹.

While large-scale change is daunting, instead of mourning the decline of the traditional store's customer experience, leading retailers are embracing new opportunities that combine the best of both worlds. In this eBook, discover three retail strategies to enable profitable growth in the combined physical/digital era, including:

• Capitalize and expand on digital engagement success
• Leverage insights and best practices to optimize the customer journey in physical stores
• Enable frictionless omnichannel experiences and operational efficiencies across the enterprise

1. RetailNext