The Rise of the Technology-Enabled Marketer

The world as we know it has changed. New tools and technologies have given customers access to more information than ever before. As a result, they are now largely in control of the conversation. To remain competitive, marketers need to find ways to engage customers on their own terms. That means delivering in-the-moment experiences that appeal to customers’ unique needs. Those marketers who are able to accomplish this will inevitably be rewarded with strong business results. In fact, a recent research study revealed that 39 percent of marketers who used personalized real-time marketing realized an 11-30 percent lift in conversion rates.

In this eBook, learn how new marketing technologies are enabling marketers to keep up with the change and reach their goals. Discover:

•  Insight into how marketing technologies have evolved
•  Six technology-led marketing disciplines that are making the biggest impact
•  What marketers can do to move their organizations forward ​