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Customer Strategist Journal
Payers
Creating a Data-Driven Loyalty Strategy
Get Better Insight Faster
Rightsizing Bank Staff Leads to Customer-Centric Growth
A Segmentation Framework That Works
Technology
“Big Data” and Evidence-Based Management
Media
Customers Speak Volumes. Are You Listening?
Retail Banking
Designing a Winning Onboarding Program
Conquering the Multichannel Conundrum
Multichannel Strategy for the Financial Services Industry
From Vendor to Lifestyle Provider: The Growth of Partnership Marketing
Retail and eCommerce
Changing the Conversation at Kraft Foods
Get Social or Get Out of the Way
Intel's Digital Growing Pains
The Gartner & 1to1 CRM Excellence Awards
Invest in a Multichannel Customer Experience, or Go Bust
Communication
Multichannel Excellence Enables Customer Advocacy for Telecoms