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Smarter, scalable
telesales for Blue Cross
Blue Shield organizations

A proven model designed exclusively for BCBS to drive enrollments, reduce costs, and improve member satisfaction.

Schedule a free consultation

Smarter, scalable
telesales for Blue Cross
Blue Shield organizations

A proven model designed exclusively for BCBS to drive enrollments, reduce costs, and improve member satisfaction.

Schedule a free consultation

The Challenge

Managing telesales for a Blue Cross Blue Shield organization isn’t like managing sales for just any healthcare provider. You need a strategic, member-focused approach that ensures compliance, boosts efficiency, and enhances the enrollment process, all while keeping costs under control.

That’s why TTEC developed a telesales model designed specifically for BCBS affiliates. With more than 20 years of experience working with BCBS organizations, we’ve built a scalable, data-driven, and fully compliant solution that delivers real results.

Higher
enrollments with a
62% increase in sales
conversions
Lower costs
with up to
30% savings per
acquisition
Stronger
member
retention
with proactive,
empathetic service

Outsourcing doesn’t mean losing control, it means gaining a partner that amplifies your efforts, enhances efficiency, and delivers measurable results.

Why TTEC's BCBS Telesales model works

Chart on a screen showing an increased metric

Tailored for BCBS Organizations: A model built specifically to align with your compliance, member engagement, and sales goals.

A lock protecting multiple sources of information

Fully Compliant & Secure: Our single CCaaS platform ensures all member data remains secure, private, and HIPAA-compliant.

Thumbs up appearing over a computer screen

Proven Results: Our telesales approach has helped BCBS organizations save $1.3M annually while improving conversions and satisfaction.

A hand touching a tablet screen

Scalable to Your Needs: Whether you need to ramp up during open enrollment or maintain year-round telesales, our model adjusts to your demand.

Person wearing a headset

AI + Human Expertise: We integrate AI-driven analytics, automation, and predictive insights with trained, BCBS-dedicated sales teams for optimized results.

Our Approach

Revamped hiring strategy to focus on expert, licensed sales professionals.

AI-enhanced training bots & real-time dashboards to optimize performance.

Associate Assist AI support for on-the-spot guidance during member interactions.

Personalized coaching & outcome-based pricing to maximize results.

Real-world impact

How we helped a BCBS organization achieve 73% more sales conversions

A regional Blue Cross Blue Shield health insurer faced significant challenges acquiring new members and driving renewals during Medicare open enrollment. With new broker compensation regulations, they needed a cost-effective, compliant solution that would also reduce reliance on brokers.

Read the case study
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The Results

2x

Doubled
sales volume

73%

increase in sales
conversions

166%

growth in new
applications

TTEC’s data-driven, AI-enhanced telesales model delivered unmatched success, proving that the right partnership can drive better enrollments, lower costs, and stronger member engagement.

Don’t take our word for it,
listen to our clients

Quotes

Words can’t accurately convey the ‘wow’ moment upon seeing AI bots in action. I was blown away by the bot speaking back.”

–Senior manager, Medicare telesales

Quotes

This is great work, and I appreciate the continued innovative thinking by the team!”

–Senior Director, a global leader in healthcare innovation

Quotes

TTEC has truly been a partner in supporting our work and their willingness to be flexible to determine our ultimate path forward with the partnership.”

–National health plan carrier

Quotes

Not only did you meet our expectations, but you exceeded them in every way. Our service levels and NPS back that up.”

–Senior Business Process Analyst, a major national healthcare payer

Quotes

What stands out even more than the numbers is your ability to pivot on a dime. Whether it was training new agents, transitioning to new queues, or navigating unexpected challenges, you faced everything with agility and unwavering focus."

–National health plan carrier

Ready to improve your sales? Let’s build a telesales strategy that fits your needs. Get in touch with our team today and see how TTEC can help drive higher enrollments, lower costs, and improve member engagement. Schedule a free consultation