Cynthia Clark, Senior Writer, 1to1 Media

The Key to Becoming a Social Organization

Simply interacting with customers via social media is no longer enough. Making the most of customer interactions requires transforming into a true social organization. Here are the five steps to take to get started.

Motorola Harnesses New Media to Rebrand a History-Rich Company

Motorola Solutions used a comprehensive multichannel approach to galvanize employees and customers around its new branding, and to engage the broader market.

Nedbank Embarks on a Client-Centric Journey

One of South Africa’s largest banks aspires to become more client-focused.