Dietrich Chen, Ph.D. - Principal

The Pharma Industry’s Consumer Trust Potential

Research shows that consumers value transparency and honesty as trust drivers in their relationships with pharmaceutical companies

Trust’s Impact On...

Creating a Social Media Agenda for Healthcare

The time has come for healthcare providers to connect with patients on a personal level. Here’s a five-part agenda for establishing a social media practice that will allow providers to do so.

Empowering Customers to Become Evangelists

Companies that can formalize their interactions with engaged customers and build a customer advocate community will gain competitive advantage.