Mastering the five essential elements of marketing optimization will help to improve return on marketing investment and increase long-term customer equity.

Airlines must redirect their sights from cost containment to customer centricity to arrive at long-term success.

Financial services firm YapI Kredi Emeklilik uses segmentation and churn management to build customer value over time.

Bruce Temkin, of the Temkin Group, discusses the three essential issues to consider so customer experience improvements deliver a real return.

Offering an outstanding end-to-end customer experience—including everything from marketing to packaging to product design to support to cross-sales—takes work, and investment. But the investment is worthwhile.

SimplexGrinnell put an enterprise process in place to capture, analyze, and respond to customer feedback.

Three ways governments can use technology to manage markets and reduce risk.

The online photo company applies deep analytics and customer insight to make customer experience improvements that propel market share and customer growth.

Global Crossing’s CTIO Anthony Christie discusses how his company connects every aspect of the business back to customer experience.

Telecom provider Nedjma scored 2 million new customers in only six weeks. Here’s how the company intends to retain them.