While frequent flyer programs took flight more than 30 years ago, today’s loyalty initiatives among airlines often sit idle despite increased access to behavioral data.

Strengthen loyalty and win back the capricious customer.

Telecom operator Proximus marries the old with the new to optimize its loyalty program.

Basketball, baseball, and hockey teams innovate to live up to loyal fans’ expectations.

Companies must shift their focus from customer acquisition to customer engagement to preserve retention and maintain satisfaction.

Research reveals the isolated and unclear nature of sales organizations as financial services firms emerge from the Great Recession.

Here’s what it takes to drive engagement and retain members.

The 7 E’s of next-generation loyalty strategy.

Leaders must serve as role models to create an environment where customer loyalty can easily grow.