Affinity Federal Credit Union Chief Brand Officer Jacqui Kearns answers to the real boss: the firm’s members.
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Branding Through the Eyes of the Customer
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Finding Strength in Weak Signals
Measure new customer experience metrics for an agile world.
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Let Them Talk
Social collaboration among employees and customers shows that talk isn’t cheap.
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Social Responsibility as a Selling Point
GoDaddy, AmEx, and PwC consider their social compass to be a differentiator for customers and employees.
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The Power of Storytelling
Walgreens looks to influencers to help reach customers in effective and engaging ways via mobile.
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How Small Customer Gestures Speak Volumes About Your Brand
Five ways to build value by making a genuine connection with customers.
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Microsoft Shifts Gears in an Experience Economy
Microsoft U.S. CMO and General Manager Grad Conn explains how the company is evolving to keep up with customer demands.
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Say What?
A surge in fake news and negative brand associations has companies taking a fresh look at content moderation strategies.
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Employees Make Your Brand Promise Count
Organizations can learn a lot from Trader Joe’s and Southwest Airlines’ strategy for turning employees into brand ambassadors.
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When Customer Centricity Becomes the Brand
Customer experiences are at the heart of successful retail brands.
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Understand Your Customers, Understand Your Brand
Four ways to activate the valuable insight customers are already giving you to elevate your brand position.