Next Best Action
What is Next Best Action?
Next Best Action solutions are part of an AI-powered decisioning hub that’s based on a deep understanding of a specific customer’s unique journey and delivers proactive and personalized customer experiences in the moment. Guided by predictive modelling, next best action marketing and advertising solutions drive business outcomes in the call center by enabling both the business and the customer to get the most value out of each customer interaction.
TTEC’s Next Best Action marketing and advertising solutions use predictive analytics and machine learning combined with customer context to calculate the next best action for every interaction – in sales, service, and marketing – to improve customer satisfaction long term.
Make decisions in real-time, drive revenue, and improve customer loyalty and retention through TTEC’s Next Best Action marketing solutions.
Additional Next Best Action Resources
- Top 3 trends for elevating CX with automation in 2025: Accelerate digital transformation in the contact center with automation and AI best practices. In this report, discover a wide variety of intelligent automation trends shaping customer experience for the decade ahead.
- Next Gen Analytics for the Call Center: Uncover six ways next best action software and actionable insights can help contact center leaders create a superior customer engagement across every channel, every time.
- Contact Center Automation: Tools and Trends for the Decade Ahead : Learn best practices for the next and now in automation, Big Data, and customer centric marketing, or risk falling behind competition.
