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Customer Strategist Journal
Travel and Hospitality
The 4 Steps to Becoming a Customer-Centric Airline
The Building Blocks for Optimizing Marketing Investments
Technology
Technology Can Help Us Fix the World Economy
The Real Cost of Customer Experience
Linking Customer Experiences to Business Outcomes
What If Customer Experience Has No ROI?
Optimizing Analytics Creates a Competitive Advantage
Customer Experience Improvements Build Customer Value
Retail Banking
Customer Value Drives Growth at Nordea Bank
The Mathematics of Profitable Marketing
Retail and eCommerce
What Being Close to Your Customer Really Means
Marketing Decision Making in 2010
Fintech
An Appraisal of “Customer-Driven” Capitalism
The P&L of Mobile Marketing
A Fresh Look at Customer Value
Maximize Long-Term Value and Hit Short-Term Targets