October 1, 2010 Customer Strategist Local Innovation Spurs Global Growth at Etisalat Etisalat Group CMO Essa AlHaddad discusses the telecom’s approach to customers and how it connects local autonomy with enterprisewide strategy.
October 1, 2010 Customer Strategist Communications One Constant in the Social Revolution Telecom convergence means trustability will increase in importance.
October 1, 2010 Customer Strategist Customer Centricity Starts at the C-Level In a changing business environment Xerox Chief Marketing Officer Christa Carone works closely with her C-level colleagues to shed old brand perceptions and partner with customers for long-term strength.
October 1, 2010 Customer Strategist Communications Why Customer Experience Should Matter to You T-Mobile’s focus on the customer experience helps gains customers’ trust and loyalty.
October 1, 2010 Customer Strategist Wealth Management Poised for Transformation Telecommunications companies need to use their own technologies to dial up next-generation customer experience.
October 1, 2010 Customer Strategist Communications Sprint Nextel’s Service Overhaul Brings a Billion-Dollar Boost The telecommunications company saved $1 billion in costs while increasing customer satisfaction 47 percent—by improving the customer experience one customer at a time.
October 1, 2010 Customer Strategist Communications Delivering on the Customer Experience Convergence in telecom has created tremendous opportunities for operators to understand how much value each customer brings to the relationship.
October 1, 2010 Customer Strategist Customer Experience Excellence: Distinguishing the “Strugglers” from the “Succeeders” Research reveals the traits that enable companies to offer a superior customer experience.
October 1, 2010 Customer Strategist Communications Collaboration Sows the Seeds of Organic Growth Telecom operators can spur share-of-wallet increases by creating group-level networks that plant best practices across their operating companies.
October 1, 2010 Blog Customer Churn Prevention: 3 Best Practices to Retain Customers Customer retention is critical for brand success. These strategies to prevent customer churn will help decrease costs, increase profitability, and improve customer loyalty and lifetime value
October 1, 2010 Customer Strategist Communications The Personal Touch Is Still Essential in the Modern Telecom Era For Big River Telephone, building a business means building relationships—by mixing new technology with old-fashioned customer service.
June 1, 2010 Customer Strategist What If Customer Experience Has No ROI? Bruce Temkin, of the Temkin Group, discusses the three essential issues to consider so customer experience improvements deliver a real return.
