Anna Papachristos, Staff Writer, 1to1 Media

Brentwood Associates Leverages Loyalty for Smarter Investments

Eric Reiter approaches investment in a nontraditional way—by seeking out companies with great reputations and steadfast customer loyalty.

Beyond Big Data: Analytics in Unexpected Places

BalticMiles Crowdsources Its Growth Strategy

Facebook and Twitter serve as launching pads for crowdsourced customer feedback at the loyalty program.

Airlines: Where It All Began

While frequent flyer programs took flight more than 30 years ago, today’s loyalty initiatives among airlines often sit idle despite increased access to behavioral data.

What’s Next in the CX Evolution?

Industry analysts discuss the ever-changing customer experience environment and how companies can transition from laggard to leader via strategic innovation.

Digital Disruption 101: How Customer Behaviors Impact Strategic Innovation

What must companies do to keep pace with evolving consumer expectations?

The Rise of the Chief Marketing Technologist

Aetna’s head of marketing technology and innovation blends two disciplines into a hybrid future of enterprise success.

Take an Evergreen Approach to Loyalty Growth

Companies must shift their focus from customer acquisition to customer engagement to preserve retention and maintain satisfaction.

Vodafone Realigns Employee Mindset to Revolutionize Retail Service

What Makes a Great Customer-Centric Leader?

Measuring the Return of Employee Wellness Programs

Economic and customer value are key drivers of employee health and wellness program success.

Innovation Labs Emphasize the Evolution of Engagement

By creating a safe space for collaboration and exploration, organizations have the opportunity to empower employees and adapt to the consumer’s changing needs.