March 1, 2013 Customer Strategist Three Common Data Concerns Facing the C-Suite C-level executives can overcome their concerns about data strategy by connecting to overall business strategy.
March 1, 2013 Customer Strategist Wealth Management By the Numbers: Three Big Data Opportunities for Telecoms Crunch the numbers to increase marketing effectiveness, improve customer experience excellence, and lift revenues.
December 1, 2011 Customer Strategist Taking the Leap From Social Media to Social Engagement Instead of a standalone social media strategy, companies must develop a customer-centric social engagement strategy that is aligned with overall corporate and marketing objectives.
