The challenge

Delivering a brand experience that consistently drives customer loyalty and sales is a logistical challenge faced by even the most successful organizations. Chipotle, a trailblazer in the food industry and pioneer in fast-casual restaurant experience, is no exception. Chipotle seeks to deliver brand loyalty through developing and nurturing strong relationships with their customers. Chipotle turned to Avtex, a TTEC Digital company, to build a solution that would capture and analyze more comprehensive customer information and insights, to empower a more meaningful and personalized customer experience with every individual engaging with their brand.

Our solution

Through expert consultation and implementation of Microsoft Customer Insights, Avtex helped Chipotle build systems and process that would help them to translate data into actionable insights on their customer and segments. The work done by Avtex has yielded significant benefits for Chipotle, which have been felt across the entire organization. As a result of this joint partnership, Chipotle has amplified their ability to deliver richer, more meaningful experiences that support customer loyalty, retention and brand advocacy.

The results

Through merging of over 400 million records, Chipotle projects as much as $280 million in annual sales revenue growth as a result of activating as much as 34% in newly uncovered customers and cross-sales opportunities.