The challenge

Frontline Wildfire Defense, which helps customers protect their homes against wildfires, struggled to keep up with seasonal surges. The company sells and installs fire suppression systems that proactively protect homes in wildfire-prone areas, and it saw demand for its products swell each year during a 90-day period as wildfire season approached.

When customers indicated via the company’s website that they were interested in speaking with a salesperson, the company’s in-house sales team couldn’t keep up, which led to dormant leads.

Our solution

TTEC quickly provided short-term sales support to the company through our Flex Sales program. The program, which is part of our Inside Sales as a Service suite, helps clients that need additional sales support during peak periods but don’t want a long-term commitment and don’t have time for a lengthy recruiting, hiring, and training process.

We stood up a sales team to help the company within one week. Our TTEC salespeople worked through a backlog of dormant leads and followed up with new leads who expressed interest in the company online.

The results

The company has seen an 8x increase in ROI on the Flex Sales program, compared with their in-house sales team. Our team of TTEC salespeople averaged a sale every 4 days, compared with the in-house team that was closing a sale every 12 days.

Based on our success, the client plans to use our Flex Sales program during the next peak demand period and grow our partnership.