Resources

Leveraging Data to Boost Fan Retention

Maple Leaf Sports & Entertainment’s fan-focused culture resulted in a 54 percent increase in email open rates and a 166 percent increase in click-through rates last season.

By the Numbers: Three Big Data Opportunities for Telecoms

Crunch the numbers to increase marketing effectiveness, improve customer experience excellence, and lift revenues.

Great Drugs Are Not Good Enough

New research defines the role and impact of trust and patient engagement within the pharmaceutical industry, and examines trust’s influence on business outcomes.

Trust’s Impact On...

Keeping Promises Helps Aflac Build Lasting Customer Trust

Michael Zuna has helped the company grow by nearly 7 percent during an economic downturn. He explains how Aflac prides itself on maintaining the promises made by its marketing icon to enable healthy business outcomes.

The Government of the Future is Built on Data

Government agencies take a cue from the private sector, looking to data to improve operations.

Infographic: Unlocking Patient Engagement Through Trust

Peppers & Rogers Group has completed the first-ever research on the role and impact of patient trust and engagement within the pharmaceutical industry. Unlock Patient Engagement Through Trust draws back the curtain on what trust means for pharmaceutical f

Five Steps to Big Data Dominance in Banking

Superior customer experiences and improved internal efficiencies require smart use of newly available Big Data.

Creating a 5-Star Health Insurer

A healthy customer experience can lead to hundreds of millions of dollars in bonus payouts for some Medicare plans.

Patient-Centric Innovation Leads the Fight Against Cancer

Cancer Treatment Centers of America’s approach to patient centricity involves a philosophy that empowers employees, encourages development, and rewards innovation.

Mastering the Art of Scientific Marketing

Here’s how to break out of traditional marketing’s comfort zone to deliver the art of the craft with the science to back it up.

What’s Keeping Social Media for Banks From Reaching Their Innovation Potential?

Three recommendations for attainable opportunities using social media strategy.