Resources

Five customer-centric health insurance industry challenges

Consumers’ needs are changing and health plans must adapt.

Get Social or Get Out of the Way

Four ways that social CRM can deliver a consistent customer experience in today’s multichannel world.

The Gartner & 1to1 CRM Excellence Awards

The (Business) Case for Customer Centricity

Customer Centricity Takes Flight at Porter Airlines

Old-fashioned style and service create a customer experience unlike any other in the travel industry.

UnitedHealthcare’s Innovation Impact

The insurer’s transparent and holistic approach to customer experience is helping its end customers make better-informed decisions about their health.

Syngenta Cultivates Double-Digit Growth

A proactive product strategy that shifted the agribusiness from selling commodities to delivering a service yields an abundant return.

A Prescription for Customer-Centric Healthcare

Delivering a consistent, satisfactory, and profitable customer experience in the healthcare environment is as elusive as the elixir of life. There are, however, remedies organizations can use to improve the health of their customer relationships.

In Healthcare the "Customer" Has Many Faces

The industry is rife with intertwined customer groups. Understanding the needs and priorities of each is essential to delivering a profitable customer experience.

Closing the Chasm Between the Insurers and Insured

How social media can help solve health plans’ consumer engagement challenges.

Crafting a Customer-Centric Budget Process

Customers should be the central focus of strategic planning for 2011 and beyond.

Mashreq Bank Rewrites the Rules of (Customer) Engagement

The UAE's changing economic and demographic landscape has forced Mashreq Bank to begin a three-year transformational journey to become customer focused.

KBC Belgium’s End-to-End Reorganization Around the Customer

Not willing to risk the complacency that can come with market leadership, the bank focused on customer centricity to stay competitive and build its business.