December 1, 2011 Customer Strategist The Key to Becoming a Social Organization Simply interacting with customers via social media is no longer enough. Making the most of customer interactions requires transforming into a true social organization. Here are the five steps to take to get started.
December 1, 2011 Blog The Future Impact of Social Media As social media use continues to surge, so must companies’ adoption of intelligent enterprise social practices. Here, four industry insiders predict the social media trends that will most impact organizations in 2012.
December 1, 2011 Customer Strategist Communications Motorola Harnesses New Media to Rebrand a History-Rich Company Motorola Solutions used a comprehensive multichannel approach to galvanize employees and customers around its new branding, and to engage the broader market.
December 1, 2011 Customer Strategist Meet Today’s Social Customer The question for brands, and the marketers and salespeople who represent them, is: Are you prepared to be part of the social conversations happening about your brand?
December 1, 2011 Customer Strategist Healthcare Payers Creating a Social Media Agenda for Healthcare The time has come for healthcare providers to connect with patients on a personal level. Here’s a five-part agenda for establishing a social media practice that will allow providers to do so.
September 1, 2011 Customer Strategist Empowering Customers to Become Evangelists Companies that can formalize their interactions with engaged customers and build a customer advocate community will gain competitive advantage.
September 1, 2011 Customer Strategist How Smart Is Your Business? Taking a strategic approach to data, businesses can manage critical capabilities that make a direct impact on how they get, keep, and grow their customers.
September 1, 2011 Blog Customer Experience Management Strategy and Best Practices Profitable business performance is not a one-time activity. It is an ongoing evolution that requires rich, cross-channel customer intelligence.
September 1, 2011 Customer Strategist Retail Banking Nedbank Embarks on a Client-Centric Journey One of South Africa’s largest banks aspires to become more client-focused.
September 1, 2011 Customer Strategist Financial Services and Insurance Rightsizing Bank Staff Leads to Customer-Centric Growth Financial services organizations that use analytics to inform their branch staffing decisions will improve both customer satisfaction and operational profitability.
September 1, 2011 Customer Strategist Multichannel 101 The complex art and simple science of developing a differentiated multichannel strategy
September 1, 2011 Customer Strategist Customers Speak Volumes. Are You Listening? In today's increasingly social world, more and more customers are sharing their opinions directly and indirectly across multiple channels. These online behaviors provide a treasure trove of business insight.
