June 1, 2010 Customer Strategist Harnessing the Power of Customer Intelligence SimplexGrinnell put an enterprise process in place to capture, analyze, and respond to customer feedback.
June 1, 2010 Customer Strategist Public Sector and Government Technology Can Help Us Fix the World Economy Three ways governments can use technology to manage markets and reduce risk.
June 1, 2010 Customer Strategist Retail Banking PhotoBox’s Customer Obsession Drives Double-Digit Growth The online photo company applies deep analytics and customer insight to make customer experience improvements that propel market share and customer growth.
June 1, 2010 Customer Strategist Communications Customer Connections Drive Profitability Article Global Crossing’s CTIO Anthony Christie discusses how his company connects every aspect of the business back to customer experience.
June 1, 2010 Customer Strategist Communications The Gains and Pains of Unexpected Rapid Growth Telecom provider Nedjma scored 2 million new customers in only six weeks. Here’s how the company intends to retain them.
April 1, 2010 Customer Strategist What Being Close to Your Customer Really Means Rick Braddock, chairman and CEO of Fresh Direct, discusses why executives must rethink marketing and management in the Internet age.
April 1, 2010 Customer Strategist The Mathematics of Profitable Marketing Cabela’s uses predictive analytics to formulate a customer interaction strategy that maximizes the spending of each individual customer.
April 1, 2010 Customer Strategist Optimizing Analytics Creates a Competitive Advantage How to overcome the four fundamental obstacles to a successful customer analytics program.
April 1, 2010 Customer Strategist Retail Banking Customer Value Drives Growth at Nordea Bank The multinational financial services firm uses a relationship banking model to unify its operations and ensure its long-term success.
April 1, 2010 Customer Strategist Marketing Decision Making in 2010 Research uncovers marketers’ difficulties in applying customer-focused principles.
April 1, 2010 Customer Strategist Maximize Long-Term Value and Hit Short-Term Targets Financial services firms that use customer equity to guide their strategic planning will improve overall performance.
April 1, 2010 Customer Strategist Public Sector and Government Customer Experience Improvements Build Customer Value Canada Post builds customer value by linking customer experience improvements to its strategic objectives.
