April 1, 2010 Customer Strategist The P&L of Mobile Marketing With more than four billion mobile phone users worldwide, there is ample opportunity for companies to tighten customer relationships through mobile marketing.
April 1, 2010 Customer Strategist A Fresh Look at Customer Value Gaining a true understanding of customer value may seem elusive. There are several ways to do so and take the necessary actions to increase it.
September 1, 2009 Customer Strategist Retail Banking Changing (Service) Channels Financial services firms wanting to improve the customer experience should rethink their multichannel strategies.
September 1, 2009 Customer Strategist C-Suite Strategies A Conversation (Not a Lecture) About Social Media Nigel Dessau, senior vice president and CMO of Advanced Micro Devices, explains how social media supports AMD’s customer strategy.
September 1, 2009 Customer Strategist Loyalty Is a Virtue and an Asset Understanding and tapping into customer loyalty can lead to significant long-term business benefits. For many companies, however, reaching this goal can be elusive.
September 1, 2009 Customer Strategist Outlook A Powerful Business Driver Customer experience is more than the buzz word du jour. It is, in fact, a powerful business driver.
September 1, 2009 Customer Strategist The Emergent Evolution of the Social Customer Many corporate executives are still puzzling over social CRM. Companies must be prepared to act and react as customers take command of the business relationship.
September 1, 2009 Customer Strategist Randomness Happens. Are You Ready for It? Power-law distribution affects everything from the economy to customer profitability.
September 1, 2009 Customer Strategist Healthy Employees, Healthy Business A study reveals the correlation between enhancing employee relationships and business outcomes.
September 1, 2009 Customer Strategist Starting a Social Media Conversation Social media is the big buzz right now. When using social media to engage customers, listen first, keep the conversation natural, and always make it relevant.
September 1, 2009 Customer Strategist Healthcare Prescribing a Healthy Customer Experience Ingrid Lindberg, chief customer officer at healthcare provider Cigna, ensures that the customer is at the center of every decision the company makes.
September 1, 2009 Customer Strategist Retail Banking Customer Equity Management in Banking Measuring and managing banking with customer equity management and Return on Customer is the best way to increase a retail bank’s long-term customer value.
