Customer Acquisition

The Building Blocks for Optimizing Marketing Investments

Mastering the five essential elements of marketing optimization will help to improve return on marketing investment and increase long-term customer equity.

The Best Defense Is a Great Offense

Even with an 80 percent market share Saudi Telecom Company called on a customer loyalty program to increase customer expectations and help ensure long-term relationships.

Become Your Own Uber

Create real human connections to keep up with disruption.

BalticMiles Crowdsources Its Growth Strategy

Facebook and Twitter serve as launching pads for crowdsourced customer feedback at the loyalty program.