September 1, 2011 Blog Customer Experience Management Strategy and Best Practices Profitable business performance is not a one-time activity. It is an ongoing evolution that requires rich, cross-channel customer intelligence.
September 1, 2011 Customer Strategist Multichannel 101 The complex art and simple science of developing a differentiated multichannel strategy
September 1, 2011 Blog A Segmentation Framework That Works Using multidimensional segmentation, companies can better target their customers by developing and maintaining a detailed understanding of their behaviors, needs, and value.
July 1, 2011 Customer Strategist Invest in a Multichannel Customer Experience, or Go Bust Balancing the three foundational business elements—people, technologies, and processes—helps financial institutions drive sales and enhance service.
July 1, 2011 Customer Strategist Financial Services and Insurance Multichannel Strategy for the Financial Services Industry Companies must shed their preconceived notions of multichannel strategy and see its true potential for providing a positive customer experience.
July 1, 2011 Customer Strategist Wealth Management Multichannel Excellence Enables Customer Advocacy for Telecoms Stop focusing solely on satisfying customers and start building advocacy among the most valuable part of your customer base.
October 1, 2010 Blog Customer Churn Prevention: 3 Best Practices to Retain Customers Customer retention is critical for brand success. These strategies to prevent customer churn will help decrease costs, increase profitability, and improve customer loyalty and lifetime value
September 1, 2009 Blog Loyalty Program Strategy: 5 Best Practices to align with your Business Strategy Implement these five best practices to optimize your loyalty program strategy to better match your overall business strategy and to increase customer retention
April 1, 2009 Customer Strategist The Customer Rules Delivering a top-notch customer experience is more important than ever to companies’ continued success. Several recent studies show the link between customer experience and bottom-line performance.