Learning and Knowledge

Leveraging Data to Boost Fan Retention

Maple Leaf Sports & Entertainment’s fan-focused culture resulted in a 54 percent increase in email open rates and a 166 percent increase in click-through rates last season.

Learning Innovation: Moving Away from Normalcy

Organizations need to dream big. Rather than stick to traditional modes of employee learning, companies can leverage new technology to innovate learning.

Getting Behind the Wheel of Innovation

Technology allows forward-thinking organizations to deliver outstanding experiences to their customers. According to Ford Chief Technical Officer Paul Mascarenas, it all starts with listening to customers.

Mashreq Bank Rewrites the Rules of (Customer) Engagement

The UAE's changing economic and demographic landscape has forced Mashreq Bank to begin a three-year transformational journey to become customer focused.

The Mathematics of Profitable Marketing

Cabela’s uses predictive analytics to formulate a customer interaction strategy that maximizes the spending of each individual customer.