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The Art and Science of Creating a Psychic Brand
Retail Banking Reality
Peppers & Rogers Group and Efma recently conducted research into the state of the Customer Experience in Retail Banking. Below are some key lessons shared by banks as they make strides to be more customer-centric.
![](/sites/default/files/styles/article_main/public/pg49_large_proofpoints_efma-8.jpg?itok=nGMdwMN7)