Reorganizing around the customer will only be successful if accompanied by financial metrics.

Rick Braddock, chairman and CEO of Fresh Direct, discusses why executives must rethink marketing and management in the Internet age.

Cabela’s uses predictive analytics to formulate a customer interaction strategy that maximizes the spending of each individual customer.

The multinational financial services firm uses a relationship banking model to unify its operations and ensure its long-term success.

Research uncovers marketers’ difficulties in applying customer-focused principles.

Financial services firms that use customer equity to guide their strategic planning will improve overall performance.

Canada Post builds customer value by linking customer experience improvements to its strategic objectives.

With more than four billion mobile phone users worldwide, there is ample opportunity for companies to tighten customer relationships through mobile marketing.

Gaining a true understanding of customer value may seem elusive. There are several ways to do so and take the necessary actions to increase it.