Without customer experience leading the way, executives are missing what should be the lynchpin of their Big Data strategies.

Turn Big Data from a marketing challenge into revenue-building opportunity.

Old Mutual uses data strategy to break away from life insurance’s “buy and die” relationship reputation and deliver significant ROI.

Time is the enemy of Big Data victory. Here are six ways to improve your data strategy right now.

C-level executives can overcome their concerns about data strategy by connecting to overall business strategy.

Sales among AAA clubs have improved by up to 42 percent due to improved analytics capabilities.

Maple Leaf Sports & Entertainment’s fan-focused culture resulted in a 54 percent increase in email open rates and a 166 percent increase in click-through rates last season.

Crunch the numbers to increase marketing effectiveness, improve customer experience excellence, and lift revenues.

New research defines the role and impact of trust and patient engagement within the pharmaceutical industry, and examines trust’s influence on business outcomes.

Michael Zuna has helped the company grow by nearly 7 percent during an economic downturn. He explains how Aflac prides itself on maintaining the promises made by its marketing icon to enable healthy business outcomes.

Government agencies take a cue from the private sector, looking to data to improve operations.

Peppers & Rogers Group has completed the first-ever research on the role and impact of patient trust and engagement within the pharmaceutical industry. Unlock Patient Engagement Through Trust draws back the curtain on what trust means for pharmaceutical f