December 1, 2013 Customer Strategist High Tech Dell's Future=Fewer Products, More Support Instead of chasing a dying product dream, Dell will focus on service-based areas of growth, including cloud computing, Big Data, security software, and mobile.
September 1, 2013 Customer Strategist Retail Banking Customer Experience in Retail Banking: The Bank's Perspective Akbank and BNP Paribas made improvements to the customer experience, which in turn made significant improvements to their bottom line.
March 1, 2013 Customer Strategist Property and Casualty Insurance Keeping Promises Helps Aflac Build Lasting Customer Trust Michael Zuna has helped the company grow by nearly 7 percent during an economic downturn. He explains how Aflac prides itself on maintaining the promises made by its marketing icon to enable healthy business outcomes.
February 1, 2013 Customer Strategist Mastering the Art of Scientific Marketing Here’s how to break out of traditional marketing’s comfort zone to deliver the art of the craft with the science to back it up.
February 1, 2013 Customer Strategist Customer Experience Innovation: No Genius Required Real innovation comes from adopting three customer experience disciplines: strategy, customer understanding, and design.
February 1, 2013 Customer Strategist Retail Banking Social Media Energizes Traditional Banking Strategy Kuwait’s Boubyan Bank undergoes a customer-focused transformation, using social media as the strategic lynchpin.
September 1, 2012 Customer Strategist Writing the Unwritten Rules of Customer-Centric DNA True customer DNA is made up of three critical internal building blocks upon which all customer-based strategy and activity is built.
September 1, 2012 Customer Strategist Financial Technology Customer Focus Sits at the Forefront in Financial Services Financial organizations are challenged more than ever with becoming truly customer centric and gaining the trust of their clients.
September 1, 2012 Customer Strategist Customer Centricity vs Customer Experience But while the terms “customer centricity” and “customer experience” are often treated nearly as synonyms, these two terms are quite different.
