September 1, 2009 Customer Strategist Loyalty Is a Virtue and an Asset Understanding and tapping into customer loyalty can lead to significant long-term business benefits. For many companies, however, reaching this goal can be elusive.
September 1, 2009 Customer Strategist Outlook A Powerful Business Driver Customer experience is more than the buzz word du jour. It is, in fact, a powerful business driver.
September 1, 2009 Customer Strategist The Emergent Evolution of the Social Customer Many corporate executives are still puzzling over social CRM. Companies must be prepared to act and react as customers take command of the business relationship.
September 1, 2009 Customer Strategist Randomness Happens. Are You Ready for It? Power-law distribution affects everything from the economy to customer profitability.
September 1, 2009 Customer Strategist Healthy Employees, Healthy Business A study reveals the correlation between enhancing employee relationships and business outcomes.
September 1, 2009 Customer Strategist Starting a Social Media Conversation Social media is the big buzz right now. When using social media to engage customers, listen first, keep the conversation natural, and always make it relevant.
September 1, 2009 Customer Strategist Healthcare Prescribing a Healthy Customer Experience Ingrid Lindberg, chief customer officer at healthcare provider Cigna, ensures that the customer is at the center of every decision the company makes.
September 1, 2009 Customer Strategist Retail Banking Customer Equity Management in Banking Measuring and managing banking with customer equity management and Return on Customer is the best way to increase a retail bank’s long-term customer value.
September 1, 2009 Customer Strategist Retail Banking Sainsbury’s Serves Up Fresh Customer Data Access to 100 percent of its loyalty program and POS data gives the grocery retailer and its CPG providers unique competitive insight.
September 1, 2009 Customer Strategist Deciphering Customer Data All-State Legal has an abundance of detailed customer information—and a comprehensive analysis strategy to manage it.
September 1, 2009 Blog Loyalty Program Strategy: 5 Best Practices to align with your Business Strategy Implement these five best practices to optimize your loyalty program strategy to better match your overall business strategy and to increase customer retention
April 1, 2009 Customer Strategist Loyalty 101 Revisited In the rush to boost customer retention, some companies are rethinking their loyalty programs. Change can be good as long as organizations apply the fundamentals.
