June 1, 2010 Customer Strategist Communications The Gains and Pains of Unexpected Rapid Growth Telecom provider Nedjma scored 2 million new customers in only six weeks. Here’s how the company intends to retain them.
April 1, 2010 Customer Strategist What Being Close to Your Customer Really Means Rick Braddock, chairman and CEO of Fresh Direct, discusses why executives must rethink marketing and management in the Internet age.
April 1, 2010 Customer Strategist The Mathematics of Profitable Marketing Cabela’s uses predictive analytics to formulate a customer interaction strategy that maximizes the spending of each individual customer.
April 1, 2010 Customer Strategist Optimizing Analytics Creates a Competitive Advantage How to overcome the four fundamental obstacles to a successful customer analytics program.
April 1, 2010 Customer Strategist Retail Banking Customer Value Drives Growth at Nordea Bank The multinational financial services firm uses a relationship banking model to unify its operations and ensure its long-term success.
April 1, 2010 Customer Strategist Marketing Decision Making in 2010 Research uncovers marketers’ difficulties in applying customer-focused principles.
April 1, 2010 Customer Strategist Maximize Long-Term Value and Hit Short-Term Targets Financial services firms that use customer equity to guide their strategic planning will improve overall performance.
April 1, 2010 Customer Strategist Public Sector and Government Customer Experience Improvements Build Customer Value Canada Post builds customer value by linking customer experience improvements to its strategic objectives.
April 1, 2010 Customer Strategist The P&L of Mobile Marketing With more than four billion mobile phone users worldwide, there is ample opportunity for companies to tighten customer relationships through mobile marketing.
April 1, 2010 Customer Strategist A Fresh Look at Customer Value Gaining a true understanding of customer value may seem elusive. There are several ways to do so and take the necessary actions to increase it.
September 1, 2009 Customer Strategist Retail Banking Changing (Service) Channels Financial services firms wanting to improve the customer experience should rethink their multichannel strategies.
September 1, 2009 Customer Strategist C-Suite Strategies A Conversation (Not a Lecture) About Social Media Nigel Dessau, senior vice president and CMO of Advanced Micro Devices, explains how social media supports AMD’s customer strategy.
