March 1, 2013 Customer Strategist Financial Services and Insurance Data Livens Up Financial Relationships at Old Mutual Old Mutual uses data strategy to break away from life insurance’s “buy and die” relationship reputation and deliver significant ROI.
March 1, 2013 Customer Strategist Public Sector and Government Data-driven Decision Making at Work in the Public Sector
March 1, 2013 Customer Strategist Six Secrets to Big Data Success Time is the enemy of Big Data victory. Here are six ways to improve your data strategy right now.
March 1, 2013 Customer Strategist Three Common Data Concerns Facing the C-Suite C-level executives can overcome their concerns about data strategy by connecting to overall business strategy.
March 1, 2013 Customer Strategist Travel and Hospitality Robust Data Analytics Center Helps AAA Drive Relevance Sales among AAA clubs have improved by up to 42 percent due to improved analytics capabilities.
March 1, 2013 Customer Strategist Communications Leveraging Data to Boost Fan Retention Maple Leaf Sports & Entertainment’s fan-focused culture resulted in a 54 percent increase in email open rates and a 166 percent increase in click-through rates last season.
March 1, 2013 Customer Strategist Wealth Management By the Numbers: Three Big Data Opportunities for Telecoms Crunch the numbers to increase marketing effectiveness, improve customer experience excellence, and lift revenues.
March 1, 2013 Customer Strategist Pharmaceutical Great Drugs Are Not Good Enough New research defines the role and impact of trust and patient engagement within the pharmaceutical industry, and examines trust’s influence on business outcomes.
March 1, 2013 Customer Strategist Property and Casualty Insurance Keeping Promises Helps Aflac Build Lasting Customer Trust Michael Zuna has helped the company grow by nearly 7 percent during an economic downturn. He explains how Aflac prides itself on maintaining the promises made by its marketing icon to enable healthy business outcomes.
March 1, 2013 Customer Strategist Public Sector and Government The Government of the Future is Built on Data Government agencies take a cue from the private sector, looking to data to improve operations.