April 1, 2010 Customer Strategist Retail Banking Customer Value Drives Growth at Nordea Bank The multinational financial services firm uses a relationship banking model to unify its operations and ensure its long-term success.
April 1, 2010 Customer Strategist Marketing Decision Making in 2010 Research uncovers marketers’ difficulties in applying customer-focused principles.
April 1, 2010 Customer Strategist Financial Services and Insurance Maximize Long-Term Value and Hit Short-Term Targets Financial services firms that use customer equity to guide their strategic planning will improve overall performance.
April 1, 2010 Customer Strategist Public Sector and Government Customer Experience Improvements Build Customer Value Canada Post builds customer value by linking customer experience improvements to its strategic objectives.
April 1, 2010 Customer Strategist The P&L of Mobile Marketing With more than four billion mobile phone users worldwide, there is ample opportunity for companies to tighten customer relationships through mobile marketing.
April 1, 2010 Customer Strategist A Fresh Look at Customer Value Gaining a true understanding of customer value may seem elusive. There are several ways to do so and take the necessary actions to increase it.
September 1, 2009 Customer Strategist Retail Banking Changing (Service) Channels Financial services firms wanting to improve the customer experience should rethink their multichannel strategies.
September 1, 2009 Customer Strategist C-Suite Strategies A Conversation (Not a Lecture) About Social Media Nigel Dessau, senior vice president and CMO of Advanced Micro Devices, explains how social media supports AMD’s customer strategy.
September 1, 2009 Customer Strategist Loyalty Is a Virtue and an Asset Understanding and tapping into customer loyalty can lead to significant long-term business benefits. For many companies, however, reaching this goal can be elusive.
September 1, 2009 Customer Strategist Outlook A Powerful Business Driver Customer experience is more than the buzz word du jour. It is, in fact, a powerful business driver.
September 1, 2009 Customer Strategist The Emergent Evolution of the Social Customer Many corporate executives are still puzzling over social CRM. Companies must be prepared to act and react as customers take command of the business relationship.
September 1, 2009 Customer Strategist Randomness Happens. Are You Ready for It? Power-law distribution affects everything from the economy to customer profitability.
