July 7, 2015 Customer Strategist Six Ways to Make Your Mobile Experience Stand Out Advanced features aren't enough -- focus on meeting the customer's needs.
July 7, 2015 Customer Strategist Healthcare The Rise of the Chief Marketing Technologist Aetna’s head of marketing technology and innovation blends two disciplines into a hybrid future of enterprise success.
July 7, 2015 Customer Strategist Healthcare Payers Customer Voices Rise to the Top BlueCross BlueShield of South Carolina uses the voice of the customer to prepare for the future of customer experience.
July 7, 2015 Customer Strategist Technology Slams on the Competitive Accelerator Blink, and you might become less relevant to your customers.
July 7, 2015 Customer Strategist Financial Services and Insurance Mobile Payments: The Next Big Opportunity in Commerce MasterCard sets its sights on mobile payments as a new way to engage consumers.
July 7, 2015 Customer Strategist Automotive GM Goes All In on Connected Vehicles The automaker is betting it can improve the driver and passenger experience through integrated mobile services.
April 3, 2015 Customer Strategist From Loyalty to Engagement Telecom operator Proximus marries the old with the new to optimize its loyalty program.
April 3, 2015 Customer Strategist There’s No One More Loyal Than a Sports Fan Basketball, baseball, and hockey teams innovate to live up to loyal fans’ expectations.
April 3, 2015 Customer Strategist Take an Evergreen Approach to Loyalty Growth Companies must shift their focus from customer acquisition to customer engagement to preserve retention and maintain satisfaction.
April 3, 2015 Customer Strategist Pop the Bubble Surrounding Your Sales Team Research reveals the isolated and unclear nature of sales organizations as financial services firms emerge from the Great Recession.
