October 9, 2015 Customer Strategist Public Sector and Government Putting CX to Work in Unique Ways A government agency puts customer strategy best practices to work in an organizational transformation.
October 9, 2015 Customer Strategist Staples Advantage Bets on Personalization and Convenience to ‘Make More Happen’ The company fights off disruption by engaging with customers in new ways to drive revenue.
October 9, 2015 Customer Strategist Retail Banking Pinning Hope on Personalization Through Mobile Leaders behind Turkey’s new shopping app share their personalized, mobile-first strategy.
July 7, 2015 Customer Strategist Digital Disruption 101: How Customer Behaviors Impact Strategic Innovation What must companies do to keep pace with evolving consumer expectations?
July 7, 2015 Customer Strategist Six Ways to Make Your Mobile Experience Stand Out Advanced features aren't enough -- focus on meeting the customer's needs.
July 7, 2015 Customer Strategist Healthcare The Rise of the Chief Marketing Technologist Aetna’s head of marketing technology and innovation blends two disciplines into a hybrid future of enterprise success.
July 7, 2015 Customer Strategist Healthcare Payers Customer Voices Rise to the Top BlueCross BlueShield of South Carolina uses the voice of the customer to prepare for the future of customer experience.
July 7, 2015 Customer Strategist Technology Slams on the Competitive Accelerator Blink, and you might become less relevant to your customers.
July 7, 2015 Customer Strategist Financial Services and Insurance Mobile Payments: The Next Big Opportunity in Commerce MasterCard sets its sights on mobile payments as a new way to engage consumers.
July 7, 2015 Customer Strategist Automotive GM Goes All In on Connected Vehicles The automaker is betting it can improve the driver and passenger experience through integrated mobile services.
April 3, 2015 Customer Strategist From Loyalty to Engagement Telecom operator Proximus marries the old with the new to optimize its loyalty program.