Elizabeth Glagowski, Editor-in-Chief, Customer Strategist Journal

Customer Centricity Starts at the C-Level

In a changing business environment Xerox Chief Marketing Officer Christa Carone works closely with her C-level colleagues to shed old brand perceptions and partner with customers for long-term strength.

Customer Value Drives Growth at Nordea Bank

The multinational financial services firm uses a relationship banking model to unify its operations and ensure its long-term success.